adidas NMD

The spring version of the NMD website took inspiration from inner city light trails and bokehs, featuring a fullscreen animated site background and innovative flexible grid.

Client: adidas Originals    |    Production: Resn    |    My Role: UX, Site Design & Art Direction

adidas ZX Flux

Aimed at the sporty teen audience, this ZX Flux version was a playful and colourful approach to e-commerce. This featured a much loved click & hold mechanic to cycle shoe colours.

Client: adidas Originals    |    Production: Resn    |    My Role: UX, Site Design & Art Direction

Awards_adidasOriginalsAwards_adidasOriginals